A superior home requires a first-class team.

Principals

Danny Bernardini

Founding Partner

Danny is a quintessential builder. His focus, eye for detail, and deep knowledge of home construction is informed by over thirty years of experience.

Born and raised in San Francisco’s Cow Hollow neighborhood, Danny founded Upscale Construction and grew it into an established firm with a reputation for building exceptional homes. His leadership responsibilities include overseeing the project management team and quality control.

Danny lives in Marin with his wife Stacey, daughter Luca, and son Nico. He is grateful for the opportunity to build homes in a region renowned for its architecture and design.

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Brian Gianinno

Partner

Brian is all about crafting detailed, custom designs and enjoys the challenges that come with ambitious projects. He’s a natural problem-solver, helping things run smoothly even when projects get complicated.

As a leader, Brian makes decisions confidently and works to ensure his team has a clear direction. He values collaboration, working closely with his clients, consultants, subcontractors, and his direct team members to ensure everyone is aligned and contributing to the project’s success.

Originally from San Francisco’s North Beach neighborhood, Brian now lives in Marin County with his wife, Amelia, their sons, Mikey and Cash, and their dog, Curry. When he’s not at work or spending time with his family, Brian enjoys cooking and working on home renovation projects.

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Brad Hayes

Partner

Brad is a natural communicator and relationship builder. He excels at assembling the right team with the right skill sets to accomplish a project with precision and efficiency.

His field expertise combined with his expansive network of architects, designers, and construction specialists makes him ideally suited to execute the vision of Upscale’s clientele and empower the construction team to succeed.

Brad joined the Upscale Construction team in 2004 and became a principal in 2008. In addition to his project leadership, he also oversees business development, marketing, and estimating efforts.

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