Management

Danny Bernardini - Founding Principal & Co-Owner
A San Francisco native, of Italian descent, Danny Bernardini began his construction career in 1989 with a Marin contractor and received his general contractor license in 1995. As the company's reputation and experience grew, Danny shepherded the business from a sole proprietorship to the full-service general contracting company it is today. His desire for openness and clarity on all projects; as well as an eye for detail, creativity and talent helped establish Upscale's reputation in the Bay Area community. Danny's primary focus is on client relations, oversight of the project management team and quality control.

Tony Kelly - Principal & Co-Owner
Tony Kelly grew up in Belfast, Ireland, and moved to the East Coast in 1996, before setting down roots in San Francisco as a superintendent at Upscale. In 2007, Tony became a partner in the company. Tony provides Upscale and our clients a unique combination of hands-on experience with creative problem solving. He promotes and encourages excellent communication, and smooth working environments on all our job sites. Tony is responsible for on-site production including quality control, construction crew management, and subcontractor/vendor field management.

Brad Hayes  -  Principal
Born and raised in Victoria, Australia, Brad moved to San Francisco in 2004 and joined the Upscale Construction team shortly thereafter. Brad's natural communication skills, combined with his field expertise, positive attitude and business aptitude quickly earned him a position working on project estimates and project development. In 2008, Brad became a Principal at Upscale. Brad's responsibilities include oversight of Upscale's business development, marketing and estimating efforts.